We are two people (Paul and Renee) who live in the city and really like green tea: the simplicity and goodness of it; its heritage and the skill involved in making it; the ritual of drinking and sharing a cup of tea with someone; and the overall feeling of wellness and refreshment it gives you.
The first question we’re usually asked is, how did all this come about? So many things led us to the point of starting Perfect South: a passion for wine; a dedication to coffee; affection for the Australian countryside and farming; the desire for fresh, local produce; the need for a healthy drink; an affinity with Japan; a love of beautiful things and simplicity; a commitment to good design; an itch to create something different; and a seed of an idea that formed late on a Saturday night, in an apartment in the middle of the city.
The idea, after many more nights and days, just wouldn’t leave us alone. And after three trips to Japan, we were well and truly in love with green tea. We worked obsessively after hours to develop the initial concept and product offering. Paul created the brand design and packaging, and I set about on a journey of tea discovery. I studied to become a certified tea master and in May of 2012 we launched Perfect South.
Our Ambition: to share Australian green tea and ignite people’s love of it.
Our Mission: to make Australian grown green tea famous.
Our Desire: to create and celebrate simple, beautiful things.
TEA FESTIVALS AUSTRALIA
Having immersed ourselves in the world of tea, we soon realised there wasn’t much in the way of tea events in Sydney. There were dozens of events for wine, and events for spirits and coffee too. Craft beer even had its own week!
Inspired by the thought of a huge public celebration of tea, we took matters into our own hands and with the help of friends from another tea company, we launched the inaugural Sydney Tea Festival in August of 2014 at Carriageworks. In just a few years the event has grown to become the biggest tea gathering in Australia, with over 80 stallholders, a program of workshops and talks, and thousands of people in attendance. Spurred on by the success of this event, in 2016 we launched the Melbourne Tea Festival at The Melbourne Convention and Exhibition Centre, right in the heart of the city.